Citizen Area

We want to listen to you so you can continue recycling more and better

You are the essence of sustainability

TheCircularLab is your direct, continuous, and efficient communication channel with your environmental commitment.

You are key to the recycling process

In our Citizen area, we listen to you to understand your needs and help you recycle more and better.

  • With greater citizen involvement
  • Optimising separate collection
  • Increasing public awareness about the importance of properly separating waste for the environment

Place yourself on the circular economy map

Close the circle. Proper waste separation is essential in the recycling process. The circular economy won’t work without you.

Join our circular commitment

Participate in our ongoing projects

Studies conducted

We listen to you to understand your needs and help you recycle more and better

Social research is at the centre of our studies. We use various sociological techniques and methodologies and take into account other areas of knowledge such as neuroscience, market research, and big data.

Recycler Journey study

We care about how you feel at every step of the recycling process

Your feelings change throughout the recycling process, from purchasing a product to the subsequent waste separation and its disposal in containers.

In our Citizen Area, we have analysed how you feel at every stage. Discover what motivates you and what concerns you when it comes to separating waste. The conclusions will help you recycle more and better.

Discover the most astonishing data

Download the Citizen Recycler Journey

Emotional Recycling Index study

5 different personalities

At TheCircularLab, we want all citizens to find their own motivations for recycling. The Emotional Recycling Index project provided us with the keys to divide the population into five large groups that relate to sustainability and recycling in different ways.

Through this study, we were able to understand the emotional characteristics of each group and develop new, more personalised communication models that encourage all citizens to integrate the recycling process into their daily routines.

Citizen feedback mailbox

Share your thoughts with us. We look forward to your suggestions, ideas, and comments to promote the circular economy in society.

Would you like to know more about the circular economy?